Over the past 18 months I’ve enjoyed teaming with Brian Nejmeh at his consulting firm, INSTEP, to work with tech companies and develop their SaaS product management practices. Brian has developed great frameworks for both SaaS whole product and the SaaS product management life cycle. I’ve been honored to bring forward some critical aspects of both corporate and product strategy within these frameworks, starting with the creation of a foundational Strategic Narrative.
One of our clients asked us to create a maturity model for various elements of product management, including Strategy. So we developed the Substance-Ubiquity Matrix, with the optimal position allowing you to generate broad organizational momentum through the expression of Strategy. You can read my full blog post on the INSTEP site.
Let me know what you think!
Strategy, Creativity, and Leadership 
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