Story-Telling – Strategy, Creativity, and Leadership

Choose — and Change — Your Metaphors Intentionally

Whether you are formulating strategy in a small group or activating strategy throughout your organization, selecting effective metaphors can accelerate sense-making and shared understanding. It’s worth investing your creative energy to choose the most apt metaphor(s), and to know when that metaphor has run its course. I use the term “metaphor” broadly to include everythingContinue reading “Choose — and Change — Your Metaphors Intentionally”

Strategy and Story-Telling: What Could Possibly Go Wrong?

I often think of Strategy as an act of leadership in creating and reinforcing shared purpose, direction, and momentum for an organization. In this sense, articulating Strategy is a tremendous creative challenge: how best to persuade stakeholders of all types – employees, investors, partners, customers – to buy in to a shared mission and theContinue reading “Strategy and Story-Telling: What Could Possibly Go Wrong?”