Strategy and Story-Telling: What Could Possibly Go Wrong?

I often think of Strategy as an act of leadership in creating and reinforcing shared purpose, direction, and momentum for an organization. In this sense, articulating Strategy is a tremendous creative challenge: how best to persuade stakeholders of all types – employees, investors, partners, customers – to buy in to a shared mission and theContinue reading “Strategy and Story-Telling: What Could Possibly Go Wrong?”